Red Bull League of Its Own - Paris - 2024

Red Bull League of Its Own – Paris

After Berlin’s success, the project expanded internationally to Paris — raising the bar for what a one-off League of Legends show event could look like. Tasked with adapting the brand and concept for a new audience, I ensured the event balanced French flair with esports spectacle, delivering a product that resonated both locally and globally.

🇫🇷 Completely sold out the venue in Paris, turning a concept born in Berlin into a new cultural esports moment.

🎥 Peak livestream audience reached hundreds of thousands, with highlights circulating heavily on French and international channels.

🥖 Proved esports events can run on time even in a city where baguette breaks are sacred.

✨ Successfully localized marketing and fan activations, creating a truly Parisian esports festival.