Red Bull Home Ground

For the international expansion of Red Bull Home Ground into Tokyo, I managed the first edition of this Valorant tournament on Japanese soil. The project required a careful balance between preserving the global brand identity and adapting it for a new market with unique cultural expectations. The result: a vibrant, packed event that delighted both Japanese fans and the global Valorant community.

🎯 Filled a Tokyo venue with thousands of fans, creating one of the loudest Home Ground atmospheres to date.

📡 Achieved record-breaking broadcast numbers in Japan, while also maintaining strong viewership globally.

🎏 Localized every aspect — from design to stage flow — so the tournament felt authentically Japanese while staying unmistakably Red Bull.

🎊 Even the confetti cannons were so precise they felt engineered by anime protagonists.